Senior Client Leader
Chris has over 19 years’ experience in delivering and scaling advanced analytics solutions for clients in FMCG, retail, entertainment, fashion, auto, utilities, pharma, travel, finance, and technology.
A specialist in brand optimisation and marketing effectiveness, he has also worked extensively on segmentation, customer satisfaction, concept testing, panel data, data fusion, and ad targeting.
In addition to his day-to-day work, Chris plays a key role in Roots – our employee-led collective of racial equity advocates.
He holds a BSc in Computer Science from Nottingham University, an MSc in Operational Research from Lancaster University, and an MSc in Applied Statistics from Sheffield Hallam University.
Read more: Introducing… Chris Chumun