Chris Chumun

Senior Client Leader 

Chris has over 19 years’ experience in delivering and scaling advanced analytics solutions for clients in FMCG, retail, entertainment, fashion, auto, utilities, pharma, travel, finance, and technology.

A specialist in brand optimisation and marketing effectiveness, he has also worked extensively on segmentation, customer satisfaction, concept testing, panel data, data fusion, and ad targeting.

In addition to his day-to-day work, Chris plays a key role in Roots – our employee-led collective of racial equity advocates.

He holds a BSc in Computer Science from Nottingham University, an MSc in Operational Research from Lancaster University, and an MSc in Applied Statistics from Sheffield Hallam University.

Contact Chris

Read more: Introducing… Chris Chumun