Joe Wilkinson

Joe Wilkinson

Senior Client Leader

Joe leads Gain Theory’s innovation, technical and product teams, overseeing the development of our proprietary modelling software and advanced analytics platform ROVA, as well as several client engagements.

With over a decade’s experience in delivering marketing effectiveness projects across Europe and North America, Joe provides innovative solutions for our clients in the retail, e-commerce, and recruitment sectors.

He joined Gain Theory as a Trainee Analyst in 2010 and was made a Senior Partner in 2021.

Joe has a BSc in Economics from the University of Sheffield.

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