Marc Sanford
Global Head of Data
Marc spearheads our global data strategy and leads our Data Centre of Excellence, which involves ensuring our teams have the latest training and skills they need to deliver success for clients.
He is passionate about applying industry-leading analytics and technology along with the best in social and academic sciences.
Marc has over two decades of experience in data, analytics, and insights, having held senior positions both client-side at Zillow and Expedia, and within the agency world at Razorfish and WPP.
As the Global Chief Data and Analytics Officer for WPP’s dedicated business unit for Ford, he developed a proprietary audience insights platform that streamlines data utilisation across insights, planning, activation, and optimisation.
Marc also holds the distinguished Microsoft Patent Award.
Based in Seattle, Marc has a PhD in Urban Sociology from the University of Chicago.