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A Global Foresight Consultancy

We accelerate growth for ambitious brands

We are a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We empower smarter, data-informed marketing investments.

Gain Theory named a Leader in The Forrester Wave™:

Marketing Measurement and Optimization, Q3 2023.

$

16

bn

in client value generated

50

years of experience

910

client recommendation score

We work with ambitious brands

What we think

Four participants at WPP's Doing Data Differently event

Data and analytics | 11 August 2023

Driving growth with data: How marketers can help brands to overcome the barriers

How marketing can strengthen its alliance with finance

Marketing in uncertainty | 11 May 2023

How marketing can strengthen its alliance with finance

Data-Driven Tips to Boost Marketing Effectiveness

Data and analytics | 16 March 2023

6 things marketers can do to boost effectiveness by being more data-driven

Combat Uncertainty and Build Confidence

Audience insights  | 3 February 2023

3 ways marketers can combat uncertainty and build confidence in 2023

Advertising and media  | 11 January 2023

How long does it take for CPG advertising to pay back?

Advertising and media  | 29 November 2022

How proving effectiveness is helping one retailer to defend media budgets

Want to know what our industry-leading experts have to say?

Using our award-winning solutions, you can:

Focus on measuring what matters

Increase speed and quality of insights

Create value over the short and long term

Interested in our
award-winning solutions?

Start exploring

Meet our people

Manjiry Tamhane, Global CEO

Meet our people

Manjiry Tamhane

Global CEO

As Gain Theory celebrates 50 years of innovation, Manjiry looks back on some of our key milestones, highlights the importance of diverse thinking, and explains why a Cadbury advert impressed her.

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