Gain Theory Solutions background image

Gain Theory, A Global Foresight Consultancy

We accelerate growth for ambitious brands

We are a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We empower smarter, data-informed marketing investments.

Forrester Wave Leader 2023

Gain Theory named a Leader in The Forrester Wave™:

Marketing Measurement and Optimization, Q3 2023.

$

21

bn

in client value generated

50

years of experience

910

client recommendation score

We work with ambitious brands

What we think

Data and analytics | 17 December 2024

Is your marketing effectiveness program built to last? 5 questions you need to ask

Advertising and media  | 21 November 2024

Profit Ability 2: Three key takeaways that prove advertising really is effective

Advertising and media  | 4 November 2024

Unlocking creative effectiveness: How to bridge the gap between creativity and analytics

Measurement strategy  | 11 October 2024

Let’s get real, marketing effectiveness requires much more than a trendy new MMM

Advertising and media  | 20 August 2024

It’s time to re-evaluate how we measure creative effectiveness

Data and analytics | 22 July 2024

How advanced marketing measurement can drive revenue growth

Want to know what our industry-leading experts have to say?

Using our award-winning solutions, you can:

Focus on measuring what matters

Increase speed and quality of insights

Create value over the short and long term

Interested in our
award-winning solutions?

Start exploring

Meet our people

Olivia Hawkins | Gain Theory Senior Client Leader

Meet our people

Olivia Hawkins

Senior Client Leader

Olivia discusses helping brands move away from MTA, why brand and performance continue to be a big talking point, and why the campaign around Charli xcx’s brat album was so effective.

Download our exclusive new report