

We accelerate growth for ambitious brands
We are a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We empower smarter, data-informed marketing investments.
Gain Theory named a Leader in The Forrester Wave™:
Marketing Measurement and Optimization, Q3 2023.
$
16
bnin client value generated
50
years of experience
910
client recommendation score
We work with ambitious brands
What we think
Want to know what our industry-leading experts have to say?
Using our award-winning solutions, you can:
Focus on measuring what matters
Increase speed and quality of insights
Create value over the short and long term
Interested in our
award-winning solutions?
Meet our people
Manjiry Tamhane
Global CEO
As Gain Theory celebrates 50 years of innovation, Manjiry looks back on some of our key milestones, highlights the importance of diverse thinking, and explains why a Cadbury advert impressed her.