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A Global Foresight Consultancy

We accelerate growth for ambitious brands

We are a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We empower smarter, data-informed marketing investments.

Gain Theory named a Leader in The Forrester Wave™:

Marketing Measurement and Optimization, Q3 2023.


in client value generated


years of experience


client recommendation score

We work with ambitious brands

Doordash logo Beauty Pie logo
Reckitt logo Funding Circle logo
dfs logo General Mills logo
Ahold Delhaize logo Doordash logo
Dr Oetker logo IG logo
Purina logo dfs logo

Using our award-winning solutions, you can:

Focus on measuring what matters

Increase speed and quality of insights

Create value over the short and long term

Interested in our
award-winning solutions?

Meet our people

Meet our people

Justin Nel

New Business & Client Engagement Director, Australia

Justin discusses the marketing effectiveness opportunities for Australian brands, why he admires a campaign by the Honest Egg Co, and the importance of wellbeing.