A short descriptive overview of what one might find on this page.

Research | 13 February 2020

9 Golden Rules for Measurement

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Research | 23 October 2019

CTRL+ALT+CHANGE: The Growth Opportunity

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Research | 11 October 2018

How to achieve best-in-class marketing effectiveness

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Research | 1 December 2017

Profit Ability: The business case for advertising – a first-of-its-kind study

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Research | 29 March 2017

Long-term effects of advertising

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Research | 13 November 2023

Accelerating growth with marketing effectiveness: A playbook

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