Explore thought-provoking articles and interviews on marketing effectiveness from the Gain Theory team.

Advertising and media  | 21 November 2024

Profit Ability 2: Three key takeaways that prove advertising really is effective

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Gain Theory people | 13 November 2024

Introducing… Felix Bullinger, Senior Client Leader

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Advertising and media  | 4 November 2024

Unlocking creative effectiveness: How to bridge the gap between creativity and analytics

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Measurement strategy  | 11 October 2024

Let’s get real, marketing effectiveness requires much more than a trendy new MMM

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Gain Theory people | 4 September 2024

Introducing… Rachel Brook, Global Client Growth Leader

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Advertising and media  | 20 August 2024

It’s time to re-evaluate how we measure creative effectiveness

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Data and analytics | 22 July 2024

How advanced marketing measurement can drive revenue growth

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Gain Theory people | 8 July 2024

Introducing… James Dodge, Senior Partner

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Measurement strategy  | 20 May 2024

Defining success is one of the most important but overlooked ways to improve your marketing effectiveness strategy

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Data and analytics | 14 May 2024

How to make data-informed decision-making more rewarding for your organization

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Gain Theory people | 30 April 2024

Introducing… Justin Nel, New Business and Client Engagement Director, Australia

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Gain Theory people | 27 March 2024

Introducing… Patricia Moro, Director

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Gain Theory people | 29 February 2024

Introducing… Arvind Sethumadhavan, Client Growth Officer, APAC

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Advertising and media  | 12 February 2024

How granular geographic data delivers privacy-compliant insights and improves effectiveness

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Data and analytics | 26 January 2024

Unlock growth in 2024 with a new marketing effectiveness framework

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Gain Theory people | 26 January 2024

Introducing… Alan Bloodworth, EMEA & APAC CEO

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Audience insights  | 28 December 2023

What role can generative AI play in marketing effectiveness?

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Foresight | 13 December 2023

How mastering the power of foresight helps marketers to plan more effectively

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Gain Theory people | 8 December 2023

Introducing… Aleksandr Feygis, Partner

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Gain Theory people | 3 November 2023

Introducing… Manjiry Tamhane, Global CEO

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Gain Theory people | 20 September 2023

Introducing… Yulia Shutko, Partner

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Data and analytics | 11 August 2023

Driving growth with data: How marketers can help brands to overcome the barriers

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Gain Theory people | 29 June 2023

Introducing… Claudia Sestini, Global CMO

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Marketing in uncertainty | 11 May 2023

How marketing can strengthen its alliance with finance

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Gain Theory people | 27 April 2023

Introducing… Sam Fellows, Managing Partner

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Gain Theory people | 3 April 2023

Introducing… Zosia Jakobek, Senior Director

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Data and analytics | 16 March 2023

6 things marketers can do to boost effectiveness by being more data-driven

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Gain Theory people | 7 March 2023

Introducing… Maria Fadeeva, Partner

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Audience insights  | 3 February 2023

3 ways marketers can combat uncertainty and build confidence

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Gain Theory people | 27 January 2023

Introducing… Chris Chumun, Partner

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Advertising and media  | 11 January 2023

How long does it take for CPG advertising to pay back?

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Gain Theory people | 15 December 2022

Introducing… Lindsay Egan, Senior Partner

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Advertising and media  | 29 November 2022

How proving effectiveness is helping one retailer to defend media budgets

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Gain Theory people | 24 November 2022

Introducing… Akhila Venkitachalam, Senior Partner

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Advertising and media  | 24 October 2022

Meta research: why ads with multiple objectives are more effective

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Gain Theory people | 13 October 2022

Introducing… Russell Nuzzo, Managing Partner

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Audience insights  | 11 October 2022

How near-time audience insights improve marketing effectiveness

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Foresight | 10 October 2022

Proactive steps marketers can take to mitigate recessionary impacts on their brand

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Data and analytics | 17 February 2022

How marketers can use foresight in a volatile, uncertain, complex and ambiguous world

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Advertising and media  | 23 April 2020

Marketing effectiveness in an uncertain world

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Gain Theory research | 13 February 2020

9 Golden Rules for Measurement

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Gain Theory research | 23 October 2019

CTRL+ALT+CHANGE: The Growth Opportunity

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Brand | 9 April 2019

Brand vs performance spend: Where should the pendulum swing?

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Gain Theory research | 11 October 2018

How to achieve best-in-class marketing effectiveness

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Advertising and media  | 15 April 2018

Five key results from our long-term impact of media investment study

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Advertising and media  | 1 December 2017

Profit Ability: The business case for advertising – a first-of-its-kind study

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Advertising and media  | 29 March 2017

Long-term effects of advertising

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