Explore thought-provoking articles and interviews on marketing effectiveness from the Gain Theory team.
Data and analytics | 26 January 2024
Unlock growth in 2024 with a new marketing effectiveness framework
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Latest articles
Advertising and media | 21 November 2024Profit Ability 2: Three key takeaways that prove advertising really is effective
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Gain Theory people | 13 November 2024
Introducing… Felix Bullinger, Senior Client Leader
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Advertising and media | 4 November 2024
Unlocking creative effectiveness: How to bridge the gap between creativity and analytics
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Advertising and media | 21 November 2024
Profit Ability 2: Three key takeaways that prove advertising really is effective
Read more
Gain Theory people | 13 November 2024
Introducing… Felix Bullinger, Senior Client Leader
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Advertising and media | 4 November 2024
Unlocking creative effectiveness: How to bridge the gap between creativity and analytics
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Measurement strategy | 11 October 2024
Let’s get real, marketing effectiveness requires much more than a trendy new MMM
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Gain Theory people | 4 September 2024
Introducing… Rachel Brook, Global Client Growth Leader
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Advertising and media | 20 August 2024
It’s time to re-evaluate how we measure creative effectiveness
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Data and analytics | 22 July 2024
How advanced marketing measurement can drive revenue growth
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Gain Theory people | 8 July 2024
Introducing… James Dodge, Senior Partner
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Measurement strategy | 20 May 2024
Defining success is one of the most important but overlooked ways to improve your marketing effectiveness strategy
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Data and analytics | 14 May 2024
How to make data-informed decision-making more rewarding for your organization
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Gain Theory people | 30 April 2024
Introducing… Justin Nel, New Business and Client Engagement Director, Australia
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Gain Theory people | 27 March 2024
Introducing… Patricia Moro, Director
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Gain Theory people | 29 February 2024
Introducing… Arvind Sethumadhavan, Client Growth Officer, APAC
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Advertising and media | 12 February 2024
How granular geographic data delivers privacy-compliant insights and improves effectiveness
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Data and analytics | 26 January 2024
Unlock growth in 2024 with a new marketing effectiveness framework
Read more
Gain Theory people | 26 January 2024
Introducing… Alan Bloodworth, EMEA & APAC CEO
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Audience insights | 28 December 2023
What role can generative AI play in marketing effectiveness?
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Foresight | 13 December 2023
How mastering the power of foresight helps marketers to plan more effectively
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Gain Theory people | 8 December 2023
Introducing… Aleksandr Feygis, Partner
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Gain Theory people | 3 November 2023
Introducing… Manjiry Tamhane, Global CEO
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Gain Theory people | 20 September 2023
Introducing… Yulia Shutko, Partner
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Data and analytics | 11 August 2023
Driving growth with data: How marketers can help brands to overcome the barriers
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Gain Theory people | 29 June 2023
Introducing… Claudia Sestini, Global CMO
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Marketing in uncertainty | 11 May 2023
How marketing can strengthen its alliance with finance
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Gain Theory people | 27 April 2023
Introducing… Sam Fellows, Managing Partner
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Gain Theory people | 3 April 2023
Introducing… Zosia Jakobek, Senior Director
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Data and analytics | 16 March 2023
6 things marketers can do to boost effectiveness by being more data-driven
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Gain Theory people | 7 March 2023
Introducing… Maria Fadeeva, Partner
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Audience insights | 3 February 2023
3 ways marketers can combat uncertainty and build confidence
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Gain Theory people | 27 January 2023
Introducing… Chris Chumun, Partner
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Advertising and media | 11 January 2023
How long does it take for CPG advertising to pay back?
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Gain Theory people | 15 December 2022
Introducing… Lindsay Egan, Senior Partner
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Advertising and media | 29 November 2022
How proving effectiveness is helping one retailer to defend media budgets
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Gain Theory people | 24 November 2022
Introducing… Akhila Venkitachalam, Senior Partner
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Advertising and media | 24 October 2022
Meta research: why ads with multiple objectives are more effective
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Gain Theory people | 13 October 2022
Introducing… Russell Nuzzo, Managing Partner
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Audience insights | 11 October 2022
How near-time audience insights improve marketing effectiveness
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Foresight | 10 October 2022
Proactive steps marketers can take to mitigate recessionary impacts on their brand
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Data and analytics | 17 February 2022
How marketers can use foresight in a volatile, uncertain, complex and ambiguous world
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Advertising and media | 23 April 2020
Marketing effectiveness in an uncertain world
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Gain Theory research | 13 February 2020
9 Golden Rules for Measurement
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Gain Theory research | 23 October 2019
CTRL+ALT+CHANGE: The Growth Opportunity
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Brand | 9 April 2019
Brand vs performance spend: Where should the pendulum swing?
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Gain Theory research | 11 October 2018
How to achieve best-in-class marketing effectiveness
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Advertising and media | 15 April 2018
Five key results from our long-term impact of media investment study
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Advertising and media | 1 December 2017
Profit Ability: The business case for advertising – a first-of-its-kind study
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Advertising and media | 29 March 2017
Long-term effects of advertising
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