We believe in the power of an inclusive, diverse team to deliver fresh thinking and innovative solutions.

Managing Partner, London

One of the great things about working at Gain Theory is that it’s a true meritocracy – if you’re good at your job then you’ll get the opportunity to progress. I started as a graduate analyst in 2009 and became a managing partner in 2022.

I was on holiday when a recruiter called my home about a vacancy at Gain Theory. My mum answered the phone and decided, as it would have been tricky to get hold of me, to send in my CV. I was invited to an interview when I returned home, got offered the job, and the rest is history!

I love the variety that’s inherent in my role. Our clients come from a wide range of industries and the questions they ask can cover everything from advertising and pricing strategies to the best ways to approach issues related to ESG and supply chains.

The biggest thing I’ve learned during my time at Gain Theory is that clients really value our ability to simplify the complex. We see a huge amount of data, apply a lot of advanced analytics, and unearth a wide range of insights. Distilling all this down into practical actions for brands to take is a difficult skill to master but something we excel at.

Our company values really do reflect who we are as individuals. We got all our people involved in helping to define them, so it was a very bottom-up approach. The four that we settled on showcase the best of Gain Theory and ensure there’s a very friendly and inspiring working environment.

Senior Partner, San Francisco

I’m originally Italian and was working at a tech company in Dublin before I joined Gain Theory. I’d always dreamed about working in London, so joining Gain Theory as a senior analyst ticked a lot of boxes for me. I was particularly excited about using data and analytics to understand business dynamics and consumer behavior across a range of brands and different sectors.

After almost five years in London, I moved to San Francisco to lead Gain Theory’s expansion on the West Coast. I’ve been here since 2019 and besides the nicer weather compared to London, I love the innovative and vibrant culture the city has to offer.

I’m now a senior partner and my job is an ever-evolving set of puzzles that my team and I solve. The clients and strategic projects I get involved with are always changing and pushing boundaries – it’s never boring and that’s what I love about it!

Of course, there are times when things don’t work out as planned. The great thing about this company is that we have a ‘fail fast’ mentality so treat these moments as opportunities to learn and improve while leaning on each other for advice and support.

Gain Theory has big ambitions and a growth mindset but every individual counts. Your needs, circumstances and ambitions are always taken into consideration.

Working here has taught me a lot about myself – I’ve grown beyond what I would have anticipated if someone had asked me on my first day. I can’t wait to see what’s next!

Senior Director, Singapore

I was working at a media agency when a colleague alerted me to an associate director role at Gain Theory. When I spoke to the team here, I was attracted by the freedom I would be given to solve complex data problems using my own ideas and initiative.

What I enjoy most about my role is that I get involved in such a wide range of issues. Every day is different as a result – I can be tasked with finding an innovative solution to a client-related question one day or working out which new tool or technology we need to train our people on the next.

When I started work at Gain Theory in 2018 there were only a couple of data specialists based in Singapore but there are 10 of us here now. I’ve been promoted to senior director and oversee the data team in APAC with the aim of ensuring data is accurate and accessible to all who need it.

Balancing people and project management is the biggest challenge I face. I ensure we hit project milestones while keeping my team happy. One of things I like to do is encourage people to attend hackathons and other events. I find it really boosts their confidence and they come back motivated to try out new ideas that they’ve come across.

What I love about the culture here is that we all support each other. Everyone is very approachable, even if you work in a different team in a different time zone. This is unique in my experience.

Manager, London

I hadn’t heard of Gain Theory until a recruiter contacted me about a role and got me an interview. I’d never come across econometrics before, but the way the interviewer explained it – he even jumped up and started drawing charts on a white board at one point! – got me excited about the work and showed that learning is an important part of the culture here.

I help brands to improve their marketing using econometrics, but I also help younger Gain Theorists. Everyone gets given a more senior person who is tasked with helping them with their development and career. It can be a lot of work but it’s very rewarding and adds variety to the day-to-day work.

My favorite thing about working at Gain Theory is the culture. There’s a big focus on bringing people together via our employee resource groups, for example. I’m part of Roots, which is an employee-led collective of racial equity advocates. It makes coming to work every day even more interesting.

I was a very shy and quiet person when I joined Gain Theory in 2019. I was so anxious about starting the job and terrified about being put in front of a client – I was completely out of my comfort zone. But I’m a manager now and can look back and say “Wow, I’ve come a really long way!” Gain Theory has developed me as a person more than I could have ever imagined.