

We accelerate growth for ambitious brands
We are a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We empower smarter, data-informed marketing investments.
Gain Theory named a Leader in The Forrester Wave™:
Marketing Measurement and Optimization, Q3 2023.
$
16
bnin client value generated
50
years of experience
910
client recommendation score
We work with ambitious brands
What we think
Want to know what our industry-leading experts have to say?
Using our award-winning solutions, you can:
Focus on measuring what matters
Increase speed and quality of insights
Create value over the short and long term
Interested in our
award-winning solutions?
Meet our people
Yulia Shutko
Partner
Yulia discusses how she’s helping a retailer to navigate volatility, why she admires a recent McDonald’s campaign, and why compassion is a significant skill to have in the workplace.