Prove your sponsorship value: A measurement guide for marketers

Eighty-five percent of marketers plan to maintain or increase their sponsorship investments this year, but many find it hard to prove the value and impact of these sponsorships – particularly in relation to other marketing activities. 

Our new guide helps you to: 

• Realize you’re not alone when it comes to facing sponsorship measurement challenges  
• Implement a robust, data-driven approach to measurement to overcome these obstacles 
• Build confidence that your sponsorship investments can meet and exceed your objectives

Fill out the form to download your free sponsorship measurement guide

Written by our expert team, the guide includes: 

• A 6-step approach to sponsorship measurement  
• Guidance on setting objectives, data collection best practice, and advanced measurement techniques 
• Three case studies showing sponsorship measurement in action 
• Four key actions for immediate implementation 

"Sponsorship marketing measurement isn’t easy. But being clear on the objective, collecting the best possible data, and applying the most appropriate measurement tool are three of the most important steps you can take to generate actionable insights that enable you to meet and exceed your marketing and business goals."

Sam Fellows

Managing Partner, Gain Theory

Fill out the form to download your free sponsorship measurement guide