ANA Brand Masters Conference: How to prove and improve your sponsorship value

In this session we’ll tackle how to prove the value of sponsorship investments to the C-suite. With pressure mounting for data-driven decisions rather than gut-feel choices, marketers need a reliable framework to measure and demonstrate value. Learn how to align sponsorship objectives, navigate common obstacles, and leverage data effectively to prove the impact of your investments. Whether you’re struggling to justify current sponsorships or planning future ones, you’ll walk away with practical tools and strategies to transform your sponsorship measurement approach.