The Measurement Advantage: Smarter Moves for Bigger Wins
When markets move fast and pressure on performance is high, the brands that win aren’t just spending smarter, they’re measuring smarter.
In this fireside chat, Gain Theory and the Director of Marketing Analytics at BetMGM will share career‑spanning insights on how the most forward‑thinking brands transform their marketing effectiveness programs to deliver more impact, more often. You’ll discover how to:
- Unlock new growth levers – Measure and optimize high-impact channels like creative, sponsorships, influencers and retail media.
- Accelerate insights – Harness tools and approaches to deliver answers at the speed of market opportunities.
- Bridge insights to action – Close the gap between recommendations and activation by building organisational trust.
Get ready to challenge conventional thinking, discover fresh growth strategies, and walk away with practical ideas to drive unmatched value and sustainable business growth.
Register for the 2025 ANA Measurement & Analytics Conference today.
Speakers:
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- Marina Steufer, Managing Partner at Gain Theory
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- Hannah Wilkinson – Director of Marketing Analytics, Bet MGM