Diagnose your ability to solve key marketing effectiveness challenges with MIRA™
Our Marketing Impact Readiness Assessment (MIRA™) is the cornerstone of our transformation approach. It diagnoses the current state of your marketing organization and delivers a strategic blueprint for improvement, specifically designed to address the most pressing challenges facing modern marketing organizations:
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Financial leakage and missed opportunities
Inefficient spend and a lack of clear optimization strategies.
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Lack of strategic alignment
Fragmented marketing efforts that are not clearly tied to overarching business goals.
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Inadequate measurement and ROI proof
Difficulty attributing marketing’s true impact to satisfy C-suite demands.
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Siloed operations and culture gaps
A lack of cross-functional collaboration that prevents insights from being adopted.
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Inability to adapt and gain competitive edge
A reactive posture in a dynamic market, hindering the ability to outmanoeuvre competitors.
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Ineffective foresight and optimization
Difficulty anticipating market changes and proactively optimizing future spend.
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Uncertainty in technology integration
Underutilized or poorly integrated MarTech and AdTech stacks.
How MIRA™ provides a structured journey to marketing effectiveness transformation
MIRA™ is a comprehensive diagnostic tool that takes your organization on a structured 12-week journey. It is built on three core components:
A multi-level diagnostic
- Quantitative survey: A proprietary survey deployed to a client-selected internal cohort to assess operational excellence.
- Stakeholder interviews: In-depth, independent interviews with key stakeholders to add crucial qualitative depth.
- Deep dive workshops: Collaborative workshops to define "Best in Class," establish a "Desired Future State," and prioritize initiatives.
Seven pillars assessment
- Growth vision, strategy and performance metrics
- Culture of marketing-driven growth
- Customer data and experience optimization
- Marketing data and analytic maturity
- Integrated marketing technology
- Agile marketing excellence
- Innovation in data-driven marketing
Three actionable deliverables
- Diagnostic report: A comprehensive summary of survey results, stakeholder interviews, organizational trends, industry benchmarking, SWOT analysis, and maturity scoring.
- Custom roadmap: A tailored, 1-3 year plan with prescriptive initiatives, required resources, and measurable KPIs to move from your current to desired state.
- Benchmarking: Objective insights into your marketing maturity (Undeveloped, Nascent, Good, Better, Best) compared to industry leaders.
The foundation on which marketing effectiveness is built
MIRA™ is the critical front-end diagnostic that creates a practical, prioritized blueprint for transformation. The custom roadmap it produces is the foundation upon which all other marketing effectiveness capabilities are built, ensuring that every subsequent investment is targeted, strategic, and delivers maximum impact.
