Marketing Mix Modeling (MMM) is making a comeback. Nearly half of U.S. marketers will invest in MMM in 2026 (eMarketer). However, many are not unlocking its full potential and Forrester predicts confidence in marketing measurement will actually decline.
In this ANA webinar, Gain Theory will cut through the current noise surrounding MMM and give you the confidence to use this advanced measurement technique to maximize growth. Managing Partner, Marina Stuefer, will share five strategic priorities from our latest guide Making MMM Fit for 2026. Backed by Fortune 500 case studies and a concrete evaluation framework for assessing current or prospective MMM partners, you’ll get practical advice that is proven to work.
With marketers under intense pressure to prove marketing is effective, this is a session not to be missed!
Hosted by:
Marina Stuefer – Managing Partner
