Advertising and media
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12 February 2024
How granular geographic data delivers privacy-compliant insights and improves effectiveness
11 January 2023
How long does it take for CPG advertising to pay back?
29 November 2022
How proving effectiveness is helping one retailer to defend media budgets
24 October 2022
Meta research: why ads with multiple objectives are more effective
23 April 2020
Marketing effectiveness in an uncertain world
15 April 2018
Five key results from our long-term impact of media investment study
1 December 2017
The long-term impacts of advertising: a first-of-its-kind study
29 March 2017
Long-term effects of advertising
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