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Standard Chartered: How marketing builds trust and positions itself as a growth engine

Retail media: Why advertisers need to address how different teams collaborate to ensure success

21 November 2024

Profit Ability 2: Three key takeaways that prove advertising really is effective

4 November 2024

Unlocking creative effectiveness: How to bridge the gap between creativity and analytics

It’s time to re-evaluate how we measure creative effectiveness

Granular geographic data

12 February 2024

How granular geographic data delivers privacy-compliant insights and improves effectiveness

CPG ad spend

11 January 2023

How long does it take for CPG advertising to pay back?

29 November 2022

How proving effectiveness is helping one retailer to defend media budgets

24 October 2022

Meta research: why ads with multiple objectives are more effective

Marketing effectiveness in an uncertain world

Marketing effectiveness in an uncertain world

media investment study

Five key results from our long-term impact of media investment study

The long-term impacts of advertisin

1 December 2017

Profit Ability: The business case for advertising – a first-of-its-kind study

Download our exclusive new report