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21 November 2024
Profit Ability 2: Three key takeaways that prove advertising really is effective
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4 November 2024
Unlocking creative effectiveness: How to bridge the gap between creativity and analytics
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20 August 2024
It’s time to re-evaluate how we measure creative effectiveness
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12 February 2024
How granular geographic data delivers privacy-compliant insights and improves effectiveness
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11 January 2023
How long does it take for CPG advertising to pay back?
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29 November 2022
How proving effectiveness is helping one retailer to defend media budgets
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24 October 2022
Meta research: why ads with multiple objectives are more effective
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23 April 2020
Marketing effectiveness in an uncertain world
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15 April 2018
Five key results from our long-term impact of media investment study
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1 December 2017
Profit Ability: The business case for advertising – a first-of-its-kind study
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29 March 2017
Long-term effects of advertising
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