Advertising and media 

Filter by topic

22 October 2025

The real power of your brand is its ability to charge a price premium

How advertising drives growth: Three key takeaways from our new report

Marketing Effectiveness Unlocked: Introducing Gain Theory’s AI-powered podcast

Standard Chartered: How marketing builds trust and positions itself as a growth engine

Retail media: Why advertisers need to address how different teams collaborate to ensure success

21 November 2024

Profit Ability 2: Three key takeaways that prove advertising really is effective

4 November 2024

Unlocking creative effectiveness: How to bridge the gap between creativity and analytics

It’s time to re-evaluate how we measure creative effectiveness

12 February 2024

How granular geographic data delivers privacy-compliant insights and improves effectiveness

11 January 2023

How long does it take for CPG advertising to pay back?

29 November 2022

How proving effectiveness is helping one retailer to defend media budgets

24 October 2022

Meta research: why ads with multiple objectives are more effective