Data and analytics

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How Australian CMOs are building a culture of effectiveness with data-driven decisions

17 December 2024

Is your marketing effectiveness program built to last? 5 questions you need to ask

4 November 2024

Unlocking creative effectiveness: How to bridge the gap between creativity and analytics

It’s time to re-evaluate how we measure creative effectiveness

How advanced marketing measurement can drive revenue growth

Two women employees

How to make data-informed decision-making more rewarding for your organization

Granular geographic data

12 February 2024

How granular geographic data delivers privacy-compliant insights and improves effectiveness

Accelerating growth with marketing effectiveness

26 January 2024

Unlock growth in 2025 with our trusted marketing effectiveness framework

gen AI marketing effectiveness

28 December 2023

What role can generative AI play in marketing effectiveness?

Four participants at WPP's Doing Data Differently event

Driving growth with data: How marketers can help brands to overcome the barriers

Data-Driven Tips to Boost Marketing Effectiveness

6 things marketers can do to boost effectiveness by being more data-driven

near-time audience insights

11 October 2022

How near-time audience insights improve marketing effectiveness

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