Measurement strategy 

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13 November 2025

How smarter measurement is helping BetMGM to deliver more effective marketing

How Australian CMOs are building a culture of effectiveness with data-driven decisions

Standard Chartered: How marketing builds trust and positions itself as a growth engine

17 December 2024

Is your marketing effectiveness program built to last? 5 questions you need to ask

11 October 2024

Let’s get real, marketing effectiveness requires much more than a trendy new MMM

How advanced marketing measurement can drive revenue growth

Arrow lights leading to an end point

Defining success is one of the most important but overlooked ways to improve your marketing effectiveness strategy

Two women employees

How to make data-informed decision-making more rewarding for your organization

Accelerating growth with marketing effectiveness

26 January 2024

Unlock growth in 2025 with our trusted marketing effectiveness framework

13 December 2023

How mastering the power of foresight helps marketers to plan more effectively

Four participants at WPP's Doing Data Differently event

Driving growth with data: How marketers can help brands to overcome the barriers

13 February 2020

9 Golden Rules for Measurement

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