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Measurement strategy 

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Four participants at WPP's Doing Data Differently event
11 August 2023

Driving growth with data: How marketers can help brands to overcome the barriers

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The 9 Golden Rules of Measurement
13 February 2020

9 Golden Rules for Measurement

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Brand vs performance spend
9 April 2019

Brand vs performance spend: Where should the pendulum swing?

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best-in-class marketing effectiveness
11 October 2018

How to achieve best-in-class marketing effectiveness

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Long-term effects of advertising
29 March 2017

Long-term effects of advertising

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