This one-day, members-only conference in NYC will address key topics in marketing measurement including privacy regulations, MMM, incrementality and shifting metrics. “Measurement by Design: Modeling for Growth” is ideal for client-side marketers, market service providers, analytics professionals, measurement specialists, data analysts, and anyone interested in enhancing their knowledge of marketing measurement. Attendees will benefit from expert-led discussions, interactive Q&A sessions, and valuable peer networking opportunities.
Unmatched Value: Unlocking sustainable growth through Marketing Effectiveness
Discover how leading global brands are transforming their marketing effectiveness programs to unlock growth and deliver unmatched value. In this session, Gain Theory will share how expanding measurement coverage, increasing to speed to insights, and improving operational efficiencies can drive impactful decisions and measurable results.
Hear a real-world success story from Diageo and gain practical recommendations to elevate your own approach. Walk away with fresh perspectives and actionable ideas to maximize the impact of your marketing investments. Don’t miss this opportunity to learn how to turn data into sustainable growth.