Imagine a world where you could take the least effective creatives in your current campaign and tweak the execution to make them 10% more effective. That would drive significant growth in incremental sales and cement marketing as the engine of growth. Now, what if we told you this could be possible with Gen AI, powered by marketing effectiveness experts?
In this dynamic panel discussion, featuring Gain Theory, VML, and Lululemon, speakers explored the topic of creative measurement and the role which GenAI could play.
The panel talked about:
- The principles of creative measurement
- The potential of GenAI to help measure the impact of creative on business growth
- How organizations can build data-driven creative enhancements without hindering creative brilliance”