In an era of rapid transformation, measurement remains the foundation of marketing success. The 2025 ANA Measurement & Analytics Conference, September 8-10 in Chicago, will explore the evolving measurement landscape and equip marketers with the insights, tools, and strategies needed to drive smarter decision-making and business growth.
This three-day event will bring together top marketers, researchers, and industry experts shaping the future of measurement. From advancements in AI to retail media networks, CTV, outcome measurement, and evolving privacy regulations, the conference will cover the most critical topics influencing measurement in 2025. Attendees will gain actionable insights, explore real-world case studies, and connect with industry leaders to navigate the complexities of modern measurement.