Turn measurement into a competitive advantage and marketing into your growth engine
Your marketing investments are delivering more value than traditional ROI metrics can reveal. Gain Theory’s Marketing Mix Modelling solution connects every investment to business-level KPIs, empowering you with forward-looking scenario planning that model real-world changes before they happen, combined with 50+ years of innovation.
The Result
Brands working with Gain Theory have:unlocked
$
14
bn in incremental revenue
delivered
$
300
m in profitable growth
achieved
30
%+ ROI improvements