For over half a century, Gain Theory has been at the forefront of marketing effectiveness, driving innovation and shaping industry best practices. From pioneering solutions to groundbreaking thought leadership in partnership with organizations like the ANA, WARC, and IPA, we’ve consistently strived to empower marketers with the knowledge they need to succeed.
But let’s be honest, staying on top of the latest research and best practices can feel like a full-time job in itself. As a CMO, I know firsthand how demanding your time is. Sifting through endless reports and articles to find those golden nuggets of actionable insight can be a real challenge.
That’s why I’m excited to share something new we’ve been working on: Marketing Effectiveness Unlocked, an AI-powered podcast featuring Alex, Gain Theory’s AI Persona.
Think of it as your cheat code to staying informed. We’re taking our in-depth research reports and turning them into bite-sized audio content you can consume on the go.
Why a podcast? Why now?
Imagine catching up on our latest thinking during your commute, while you’re hitting the gym, or even between back-to-back meetings. Marketing Effectiveness Unlocked makes that a reality. Here’s what you can expect:
- Concise, time-saving episodes: We’re talking around two minutes. No fluff, just the insights you need.
- An engaging AI presenter: Guides you through each episode, ensuring you enjoy a clear and captivating listening experience.
- Alex, Gain Theory’s AI Persona: Alex delivers key insights, practical advice, and real-world case studies in a clear and engaging way.
First episode: Sponsorship measurement
Our first episode tackles sponsorship and is based on our latest report, Prove Your Sponsorship Value: A Measurement Guide for Marketers. You can find it below. In it, we break down a 6-step approach to sponsorship measurement, share compelling examples and provide actionable recommendations.
AI-powered, human-validated
Now, I know what you might be thinking: “AI? Is this just some automated robot reading a script?” Not at all. This podcast was created using WPP Open – WPP’s intelligent marketing operating system – but it’s also a testament to the incredible expertise of our marketing effectiveness team. They’re the brains behind our research reports, and we meticulously review and validate every episode of Marketing Effectiveness Unlocked to ensure it’s accurate, relevant, and packed with value.
What’s in it for you?
The goal of Marketing Effectiveness Unlocked is simple: to help you:
- Stay informed: Keep up with the latest trends and best practices in marketing effectiveness, without sacrificing your precious time.
- Gain actionable insights: Discover how you can improve your strategies and tactics.
- Spark innovation: Challenge your assumptions and explore new approaches to marketing effectiveness.
Let’s stay connected
This is just the beginning. We’ll be releasing new episodes regularly, so stay tuned! To make sure you don’t miss anything, sign up for Horizons, our monthly email newsletter.