Measure. Optimize. Thrive. How to demonstrate advertising’s value and boost growth

Advertising works – our latest research reveals it pays back 2.9x the initial investment. Yet, we know that many marketers still struggle to demonstrate that their advertising drives business growth.  

 Our new report helps to bridge this gap at a time when it’s never been more important for marketers to prove the value of their work. We’ve analyzed our rich database to determine the contribution that advertising makes to growth at 75 companies across a wide range of industries and geographies.  

Read our new report to discover:  

• How advertising significantly contributes to business growth, often well beyond the level of initial investment 

• Why some sectors spend less on advertising but deliver a greater impact 

• Which measurement techniques you can use to demonstrate advertising contribution 

• What you can do to increase advertising contribution 

"Getting a clear picture of how our advertising spend really performs has been a game-changer. Gain Theory showed us that our marketing isn’t just an expense—it’s an investment in growth. Knowing we’re getting strong returns has helped us make smarter decisions and invest more confidently, because we can see it’s making a real difference to our performance."

Steve Challouma

Chief Marketing Officer, Nomad Foods

Fill out the form to download your free copy of the report 

Our new AI-powered podcast, Marketing Effectiveness Unlocked, provides a concise overview of the report’s findings – listen below to get the key takeaways: 

Written by our expert team, the report includes:  

• Exclusive new data about the contribution that advertising makes to business growth 
• Practical advice on how to measure and optimize advertising contribution 
• Real-world case studies that demonstrate the impact of data-driven measurement 

"For the first time, we have data at scale to show the contribution that advertising makes to business growth. The great news is this contribution is significant and considerably outstrips the initial investment."

Matthew Chappell

Global Client Success Officer, Gain Theory

Fill out the form to download your free copy of the report