Karen Kaufman

Karen Kaufman

Global Chief Strategy Officer 

Karen is focused on the application of data, analytics, and insight to deliver improved client outcomes.

She has over 25 years’ experience at WPP during which time she has provided marketing effectiveness solutions for clients from a wide range of sectors. As Managing Partner at GroupM Consulting, for example, Karen worked with a leading CPG client to develop strategies to drive long-term, profitable growth.

Data and analytics have been the cornerstone of her career. From MMM and unified measurement to scenario planning and our Marketing Effectiveness Index, Karen has expert knowledge that enables clients to make better data-informed investment decisions.

In 2021, she was recognized by Campaign US as an honoree in its 40 Over 40 list.

Contact Karen