Senior Client Leader
Lindsay leads client strategy on several marketing effectiveness projects, helping brands from a range of sectors to make faster and smarter business decisions.
She’s a passionate advocate of building and integrating measurement solutions into large corporations and championing test and learn cultures.
Lindsay also leads culture activities for our people across North America, helping to build a sense of community across our remote workforce.
Her career has seen her build marketing measurement strategies at brands such as Target and Best Buy, where she embedded market mix models and attribution tools.
Lindsay is based in Minneapolis and has an MBA and a BS in Business Administration.
Read more: Introducing… Lindsay Egan