Russell Nuzzo

Global Head of New Media Measurement 

Russell leads new media measurement at Gain Theory.

Passionate about reducing operational friction in the advertising ecosystem, he specializes in building highly granular marketing measurement solutions that operate in near time and deliver consistent performance.

Russell uses his more than 25 years’ experience in data and analytics to help clients make prescriptive media optimizations across partners, tactics, campaigns, and audiences, based on insights that tie back to revenue generation.

He has particular experience of the automotive, CPG, retail, e-commerce, and QSR verticals.

Russell’s career has seen him hold multiple senior analytics roles at agencies including GroupM, Mediacom, Wunderman, and RAPP.

Russell holds an MSc and BSc in Economics from Auburn University.

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