Articles
6 things marketers can do to boost effectiveness by being more data-driven
Advertising and media , Audience insights , Data and analytics | 12 February 2024
How granular geographic data delivers privacy-compliant insights and improves effectiveness
Gain Theory people | 13 October 2022
Introducing… Russell Nuzzo, Managing Partner
Audience insights , Data and analytics | 11 October 2022
How near-time audience insights improve marketing effectiveness
Russell Nuzzo
Global Head of New Media Measurement
Russell leads new media measurement at Gain Theory.
Passionate about reducing operational friction in the advertising ecosystem, he specializes in building highly granular marketing measurement solutions that operate in near time and deliver consistent performance.
Russell uses his more than 25 years’ experience in data and analytics to help clients make prescriptive media optimizations across partners, tactics, campaigns, and audiences, based on insights that tie back to revenue generation.
He has particular experience of the automotive, CPG, retail, e-commerce, and QSR verticals.
Russell’s career has seen him hold multiple senior analytics roles at agencies including GroupM, Mediacom, Wunderman, and RAPP.
Russell holds an MSc and BSc in Economics from Auburn University.
Read more: How granular geographic data delivers privacy-compliant insights and improves effectiveness
Articles
6 things marketers can do to boost effectiveness by being more data-driven
Advertising and media , Audience insights , Data and analytics | 12 February 2024
How granular geographic data delivers privacy-compliant insights and improves effectiveness
Gain Theory people | 13 October 2022
Introducing… Russell Nuzzo, Managing Partner
Audience insights , Data and analytics | 11 October 2022