Unlocking revenue growth with marketing effectiveness: Insights for Australian marketers

An exclusive new report from Gain Theory

Do you feel like you’re navigating a maze blindfolded when it comes to proving the effectiveness of your marketing investments?

Unlocking revenue growth with marketing effectiveness: Insights for Australian marketers charts a clear path forward by demonstrating how advanced marketing effectiveness capabilities link to growth and providing practical recommendations for how to improve your marketing effectiveness program.

Download your free copy now by filling in the form.

Five reasons to read this report:

• Discover a framework that will help you to build a best-in-class marketing effectiveness program that drives business growth
• Access exclusive findings from a survey of Australian marketers that demonstrates the link between advanced marketing effectiveness capabilities and strong revenue growth
• Get expert analysis and recommendations from Gain Theory consultants on how to embed data-driven decision-making into your organisation
• Learn what other senior Australian marketers have to say about marketing effectiveness in today’s uncertain environment
• Increase your knowledge so you can make your marketing more effective.

"It's inspiring to see new evidence that acting on insights pays off for marketers and is directly correlated with revenue growth."

Nico Neumann

Associate Professor at Melbourne Business School

Five key takeaways from the report:

• Use a hierarchy of metrics to clarify marketing’s role in driving growth
• Companies that post strong revenue growth are more likely to agree that data, analytics, and insights are trusted by their teams
• Marketers who are evaluated and incentivised based on how well they use data are more likely to work at companies that post strong revenue growth
• Base your marketing measurement approach on five universal principles and prioritise flexibility to keep pace with emerging channels
• Marketers who say their company has reliable metrics and a measurement framework for evaluating creative impact are more likely to post strong revenue growth.
• Manage future risks better by adopting data-driven foresight techniques

Download your free copy by filling in the form.

"Data-driven decision-making is a huge part of the culture at Mars. It comes from the top, it's the expectation, and it's embedded into everyone's role."

Annabel Archer

Marketing Communications Manager, Mars