Data excellence: Transform fragmented data into your most powerful growth asset

Five principles that underpin data excellence

Data excellence is built on five principles that provide the foundation on which you can extract insights that unlock growth. These five principles are:

1. Breadth

   Analysis thrives when there is breadth of data that may reveal unexpected links between events or situations.

2. Depth

   Having deep data (e.g. broad aggregated sets or real-time performance) enables more sophisticated analyses.

3. Quality

   When data quality is prioritized, businesses can be more confident in the insights they generate.

4. Granularity

   This is vital for conducting in-depth analyses, especially at the lower end of the purchase funnel and for tactical planning.

5. Accessibility

   When data is easily accessible to all relevant parties, you get faster, smarter decision-making.

Gain Theory’s differentiated approach to data excellence

We don’t just identify the data you need; we help to transform your data into a strategic asset that drives real growth. To do this, we offer four integrated solutions:

Data strategy

Our structured approach begins with our proprietary Marketing Impact Readiness Assessment (MIRA) solution. This diagnostic tool identifies gaps and opportunities across your data's breadth, depth, quality, granularity, and accessibility, resulting in a clear roadmap that sets you up to unlock growth.

Data harmonization

Our proprietary Gain Theory Data One (GTD1) platform delivers automated, end-to-end data lifecycle management. GTD1 ingests, cleans, and standardizes even the most complex, multi-market data at scale, ensuring consistency, accuracy, and reliability. This minimizes manual effort and cuts ingestion time.

Data augmentation

We go beyond your internal data, enhancing your insights by integrating exclusive WPP data sources (e.g. Choreograph, BAV, and Kantar) alongside curated datasets from external partners (e.g. Amazon, Google, TikTok).

Data visualization

We transform complex data into clear, actionable insights through intuitive, user-friendly dashboards. Our advanced reporting tools and Gain Theory Interactive (GTI) platform are customizable to your business needs, enabling you to rapidly grasp key trends, identify opportunities, and make data-driven decisions with confidence – without being constrained by off-the-shelf BI tools.

Three benefits of achieving data excellence

Data excellence is a proven way to build a strategic asset that delivers tangible business advantages:

1. Accelerated speed and agility

   Reduce the time from raw data to actionable recommendations from months to weeks, enabling more agile decision-making that keeps you ahead of the market.

2. Increased confidence

   Build trust and empower your teams to make bold, data-driven decisions with confidence, knowing your insights are built on a foundation of high-quality, validated data.

3. Democratized intelligence

   Transform complex data into clear, intuitive visualizations and AI-powered insights, making the ‘so what’ behind the data accessible to all relevant stakeholders, from marketers to the C-suite.