War-gaming: A risk assessment tool for your category and sector
War-gaming is a strategic tool that helps you understand the “big picture” risks and opportunities affecting your category or sector. Instead of focusing solely on brand-specific activities, we model the market as a whole against macroeconomic factors, geopolitical risks, and industry-wide trends.
We have a range of market-level models across several sectors that can be rapidly activated for your business. This allows you to prepare more robustly for what might happen in the future, create proactive plans for what to do when these future states occur, and enhance marketing’s strategic role within the wider business.
War-gaming provides a high-level view that is the perfect partner to our forecasting tool.
Forecasting: An early-warning system with diagnostic power
Forecasting provides data-backed evidence to help brands answer the question ‘how likely are we to hit our performance targets?’. Just as importantly, our solution enables marketers to understand what levers they can pull to ensure performance targets are met.
While primarily focused for sales targets, our forecasting capabilities also extend to the key economic indicators that influence them, such as inflation, unemployment, and consumer confidence.
If a forecast indicates a potential shortfall, we can explain why and provide guidance for how to mitigate this. For example, if high inflation is expected to lead to a drop in sales we might recommend re-evaluating in-store price points and stocking more affordable products to offset consumers’ reduced disposable income.
We provide forecasts at a cadence of your choice – weekly, monthly, quarterly, or annually – and use a range of advanced techniques to generate the relevant insights.
Get a robust, forward-looking view
War-gaming and forecasting capabilities are a key part of our foresight offering. They enable you to move beyond simple historical analysis and provide a robust, forward-looking view of business performance with actionable insights.
