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Gain Theory, A Global Foresight Consultancy

We accelerate growth for ambitious brands

We are a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We empower smarter, data-informed marketing investments.

Forrester Wave Leader 2023

Gain Theory named a Leader in The Forrester Wave™:

Marketing Measurement and Optimization, Q3 2023.

$
21
bn

in client value generated

50

years of experience

910

client recommendation score

We work with ambitious brands

Doordash logo Beauty Pie logo
Reckitt logo Funding Circle logo
dfs logo General Mills logo
Ahold Delhaize logo Doordash logo
Dr Oetker logo IG logo
Purina logo dfs logo

Using our award-winning solutions, you can:

Focus on measuring what matters


Increase speed and quality of insights


Create value over the short and long term


Interested in our
award-winning solutions?

Meet our people

Meet our people

Laura Laird

Director, Client Success

Laura discusses how she’s helping to provide tech companies with marketing measurement insights, why she’s excited about the launch of a new women’s basketball franchise, and where to go in San Francisco.