Solutions background image

A Global Foresight Consultancy

We accelerate growth for ambitious brands

We are a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We empower smarter, data-informed marketing investments.

Gain Theory named a Leader in The Forrester Wave™:

Marketing Measurement and Optimization, Q3 2023.

$

16

bn

in client value generated

50

years of experience

910

client recommendation score

We work with ambitious brands

What we think

Four participants at WPP's Doing Data Differently event

Data and analytics | 11 August 2023

Driving growth with data: How marketers can help brands to overcome the barriers

How marketing can strengthen its alliance with finance

Marketing in uncertainty | 11 May 2023

How marketing can strengthen its alliance with finance

Data-Driven Tips to Boost Marketing Effectiveness

Data and analytics | 16 March 2023

6 things marketers can do to boost effectiveness by being more data-driven

Combat Uncertainty and Build Confidence

Audience insights  | 3 February 2023

3 ways marketers can combat uncertainty and build confidence in 2023

Advertising and media  | 11 January 2023

How long does it take for CPG advertising to pay back?

Advertising and media  | 29 November 2022

How proving effectiveness is helping one retailer to defend media budgets

Want to know what our industry-leading experts have to say?

Using our award-winning solutions, you can:

Focus on measuring what matters

Increase speed and quality of insights

Create value over the short and long term

Interested in our
award-winning solutions?

Start exploring

Meet our people

Meet our people

Yulia Shutko

Partner

Yulia discusses how she’s helping a retailer to navigate volatility, why she admires a recent McDonald’s campaign, and why compassion is a significant skill to have in the workplace.

Sending>

Thank you for joining our community!