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Gain Theory, A Global Foresight Consultancy

We accelerate growth for ambitious brands

We are a global marketing effectiveness and foresight consultancy. By fusing deep expertise with advanced AI, we empower marketers to make smarter and faster data-informed investments that deliver unmatched value.

Forrester Wave Leader 2023

Gain Theory named a Leader in The Forrester Wave™:

Marketing Measurement and Optimization, Q3 2023.

$

21

bn

in client value generated

50

years of experience

910

client recommendation score

What we think

Advertising and media  | 3 July 2025

How advertising drives growth: Three key takeaways from our new report

Advertising and media  | 29 May 2025

Marketing Effectiveness Unlocked: Introducing Gain Theory’s AI-powered podcast

Data and analytics | 22 May 2025

How Australian CMOs are building a culture of effectiveness with data-driven decisions

Advertising and media  | 22 May 2025

Standard Chartered: How marketing builds trust and positions itself as a growth engine

Advertising and media  | 21 May 2025

Retail media: Why advertisers need to address how different teams collaborate to ensure success

Foresight | 1 May 2025

Why data-informed foresight is key to conquering economic chaos

Want to know what our industry-leading experts have to say?

Using our award-winning solutions, you can:

Focus on measuring what matters

Increase speed and quality of insights

Create value over the short and long term

Interested in our
award-winning solutions?

Start exploring

Meet our people

Meet our people

Robert Schaetz

Senior Director, Client Success

Robert discusses MMM’s "renaissance", how to create a data-informed culture, and why he’s intrigued by new interactive ad formats on Amazon

Download our new report