To be the engine of business growth, marketing requires a best-in-class effectiveness strategy.
However, many organizations struggle with marketing effectiveness. Indeed, many are still trying to figure out which adverts are working and how marketing, beyond advertising, is helping to generate business growth.
To help marketers and insight executives maximize the impact of their marketing, I have written a report, Measurement Strategy: Getting to Best-In-Class Effectiveness. It contains interviews with 40 senior marketing and insight executives, from a cross-section of leading brands representing UK advertising spend of more than £7bn.
Download Measurement Strategy: Getting to Best-in-Class Effectiveness.
I have also recorded a five-part video series, which you can watch below, that covers why having a best-in-class effectiveness strategy really matters in today’s marketing world.