How to achieve best-in-class marketing effectiveness

Jon Webb

Jon Webb

Managing Partner

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To be the engine of business growth, marketing requires a best-in-class effectiveness strategy.

However, many organizations struggle with marketing effectiveness. Indeed, many are still trying to figure out which adverts are working and how marketing, beyond advertising, is helping to generate business growth.

To help marketers and insight executives maximize the impact of their marketing, I have written a report, Measurement Strategy: Getting to Best-In-Class Effectiveness. It contains interviews with 40 senior marketing and insight executives, from a cross-section of leading brands representing UK advertising spend of more than £7bn.

Download Measurement Strategy: Getting to Best-in-Class Effectiveness.

I have also recorded a five-part video series, which you can watch below, that covers why having a best-in-class effectiveness strategy really matters in today’s marketing world.

Episode 1: Taking effectiveness strategy to the next level

Episode 2: How should a CMO think about marketing effectiveness?

Episode 3: How can we drive business growth through marketing effectiveness?

Episode 4: What is the journey to best-in-class marketing effectiveness?

Episode 5: How to structure a marketing effectiveness programme

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