Global Head of CPG
Anibal leads our work within the CPG/FMCG vertical, helping brands to increase profitability using advanced analytics and data-informed strategic insights.
He is responsible for all aspects of business development, client engagement, and operational management.
Anibal has deep marketing expertise, with specialist skills in market mix modeling and pricing analytics developed while working with Fortune 500 clients throughout Europe, the Middle East, Africa, Asia, and North and South America.
Prior to joining Gain Theory in 2021, he spent four years at WPP-owned advertising giant GroupM.
Based in New York, Anibal is a native Spanish speaker and has an MA in Economics.