Explore our marketing effectiveness research and discover how data-informed decision-making can drive business growth.

Research | 3 September 2025

Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact

Read more about Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact

Research | 12 June 2025

Measure. Optimize. Thrive. How to demonstrate advertising’s value and boost growth

Read more about Measure. Optimize. Thrive. How to demonstrate advertising’s value and boost growth

Research | 7 April 2025

Prove your sponsorship value: A measurement guide for marketers

Read more about Prove your sponsorship value: A measurement guide for marketers

Research | 22 August 2024

Unlocking revenue growth with marketing effectiveness: Insights for Australian marketers

Read more about Unlocking revenue growth with marketing effectiveness: Insights for Australian marketers

Research | 13 November 2023

Accelerating growth with marketing effectiveness: A playbook

Read more about Accelerating growth with marketing effectiveness: A playbook

Research | 23 October 2019

CTRL+ALT+CHANGE: The Growth Opportunity

Read more about CTRL+ALT+CHANGE: The Growth Opportunity

Research | 11 October 2018

How to achieve best-in-class marketing effectiveness

Read more about How to achieve best-in-class marketing effectiveness

Research | 1 December 2017

Profit Ability: The business case for advertising – a first-of-its-kind study

Read more about Profit Ability: The business case for advertising – a first-of-its-kind study

Research | 29 March 2017

Long-term effects of advertising

Read more about Long-term effects of advertising