Client work

We work with ambitious brands – those that deliver profits above their industry average – and people from a wide variety of sectors. What connects them all is a desire to use data-informed insights to accelerate growth.

Our work with clients usually starts with a question – check out how we are helping to answer some recent ones:

What is the right level of investment to maximize my short- and long-term growth? 

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How should I invest across all business drivers to maximize sales and profit?  

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How should marketing investments be optimized across channels, partners, and creative messages?

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How can I measure and optimize marketing campaigns in-flight?

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How can I measure, forecast, optimize and scenario plan one-off, large events?

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Here are some further examples of our client work:

Using scenario planning to predict weather impacts on sales

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Transforming data strategy

Transforming data strategy to increase sales

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Growing a key product’s sales

Growing a key product’s sales by understanding who is most likely to purchase

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Optimizing the media mix

Optimizing the media mix to drive growth

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Effective media budgets

Proving effectiveness to defend media budgets

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unified measurement

Using unified measurement to achieve incremental revenues

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Testing new marketing activities

Testing new marketing activities with confidence

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We can help you to overcome a wide range of challenges:

Marketing and growth
Advertising and media
Sustainability
Pricing and promotions
Sales
Consumer insights
Human resources
Data and analytics

Marketing and growth

Find the data signals that will help your business to navigate uncertainty

Advertising and media

Measure and optimize all elements of advertising, from national, brand level impact down to individual creatives, platforms, and publishers

Sustainability

Determine the impact of ESG programs on business performance

Pricing and promotions

Analyzing the effectiveness of current and future strategies

Sales

Assess the markets and partners that will drive success

Consumer insights

Unearth the audience groups that will drive growth

Human resources

Optimize processes and understand employee drivers

Data and analytics

Create the foundations on which better decisions can be made

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