Jon Webb

Global Head of Advanced Analytics

Jon is the global head of our Analytics Centre of Excellence and leads the development of our measurement initiatives.

He has been with Gain Theory since 2000 and has extensive experience of helping clients to improve marketing effectiveness and drive profitable growth.

As brands navigate an increasingly complex world, Jon is focused on using foresight techniques that help to predict the impact of future trends and events more accurately.

Jon has been engaged within the marketing effectiveness sector for more than 35 years. Prior to Gain Theory, he was Chief Economist at NS&I, a state-owned savings bank in the UK.

An accomplished author and speaker, Jon has authored several papers on marketing effectiveness and judged numerous industry awards.

Contact Jon

Read more: How mastering the power of foresight helps marketers to plan more effectively