Articles

Matthew Chappell

Global Client Success Officer

Matt ensures clients get the right solutions, the best people, and outstanding service.

He joined as a Graduate Analyst in 2009 and became a Managing Partner in 2022.

During his career, Matt has helped brands from a wide range of industries to embed data-informed insights into their decision-making.

He has a strong econometrics background and is skilled in bringing these methodologies to life to drive organizational change.

An accomplished writer, Matt has authored several industry reports, including the award-winning Profit Ability: the business case for advertising and The nine golden rules of measurement.

He is also a regular speaker at industry events, such as Marketing Week Live and EffWorks.