Foresight: Get visibility on where you’re going
Much of the data that marketers rely on to make decisions is inherently backward looking – think about last quarter’s sales data or last year’s brand health survey. To make the best possible decisions about where to invest for growth, it is essential to factor in reliable information about future trends. We have a range of capabilities in this area, including:
Scenario planning
Analyze what would happen to your KPIs if you were, for example, to increase your prices by 5%, decrease your TV spend by 10%, or change creative.
Optimization
Improve the likelihood of hitting your targets, such as where you need to invest to reach a specific sales goal.
War-gaming
Evaluate the impact of strategic threats, such as a competitor launching a new product, or a new competitor disrupting an existing category.
Demand signals
Access data points that can help to predict the ebb and flow of sales opportunities.