Marketing Effectiveness Index: Assess and improve

The MEI – a diagnostic tool that assesses the health of your marketing effectiveness program – is a great place to start your journey with us. Our consultants use the MEI to:

Benchmark your current level of marketing effectiveness maturity against competitors

Align your stakeholders around a set of clear priorities

Develop a roadmap to reach best-in-class marketing effectiveness

Provide support for organizational transformation

Measure the financial impact of the changes you make