Sources of growth: Test your assumptions
Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investments more effectively. Using our wide-ranging capabilities, we can test assumptions about the sources of your brand’s growth to help you answer questions such as:
Is physical or digital retail more likely to create value?
Which audience groups are more likely to buy our latest product?
Which new market should I prioritize for investment?