Gain Theory research

3 July 2025

How advertising drives growth: Three key takeaways from our new report

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29 May 2025

Marketing Effectiveness Unlocked: Introducing Gain Theory’s AI-powered podcast

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21 November 2024

Profit Ability 2: Three key takeaways that prove advertising really is effective

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26 January 2024

Unlock growth in 2025 with our trusted marketing effectiveness framework

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13 February 2020

9 Golden Rules for Measurement

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23 October 2019

CTRL+ALT+CHANGE: The Growth Opportunity

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11 October 2018

How to achieve best-in-class marketing effectiveness

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15 April 2018

Five key results from our long-term impact of media investment study

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1 December 2017

Profit Ability: The business case for advertising – a first-of-its-kind study

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29 March 2017

Long-term effects of advertising

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